NEWKIDSON, the No.1 e-commerce brand in children’s fashion.
We Focus on Emotion
NEWKIDSON values each child’s emotions and brings them to life through design. Emotion is the language of children, and we thoughtfully express it through our designs.
We Reflect Parental Love
We deeply understand parents’ love — a warm, lasting energy shared endlessly with their precious little ones. Every design we create is a gentle reflection of that love.
We Respect Nature
Our design philosophy is rooted in a sincere respect and love for nature. Beyond fleeting trends, we pursue sustainable beauty and creative energy that lasts.
With these values at heart, NEWKIDSON is taking joyful steps beyond Korea and into the world.
HISTORY
HISTORY
2025
●Received Commendation from the Minister of Economy and Finance as an Exemplary Taxpayer ●12th brand Estherbunny Little scheduled for launch
2024
●Certified as a Management Innovation SME (MAIN-BIZ) ●Collaboration with PEANUTS ●Launched 10th brand MILKBABY ●Launched 11th brand JELISTUDIO
2023
●Secured third round of investment – KRW 2 billion ●Established employee stock ownership association ●Launched integrated platform NEWKIKI.com ●Launched 9th global brand CAREBEARS ●Collaboration with ESTHER BUNNY ●Collaboration with DISNEY
2022
●Established NEWKIDSON integrated logistics center ●Launched 7th brand MILKMILE LOLO (kids’ innerwear) ●Launched 8th brand MOLLIMELLI FRIENDS (kids’ innerwear) ●Merged with subsidiaries MM Miles Co., Ltd. and RUJEAN Korea Co., Ltd.
●Certified as a venture company ●Secured second round of investment – KRW 7 billion
2018
●Secured first round of investment – KRW 1 billion ●Launched 3rd brand MILKMILE (subsidiary: MM Miles Co., Ltd.)
2013
●Established NEWKIDSON Inc. ●2nd brand JELISPOON launched (No.1 in e-commerce infant/child sector)
2011
●1st Brand ANDIAPPLE launched (Subsidiary RUJEANS Korea Co., Ltd.)
CI
CI
NEWKIDSON
Corporate Identity Philosophy
"Children’s Today, the World’s Tomorrow"
NEWKIDSON was founded with a vision to gently transform the world — inspired by the purity and limitless potential of children.
New Kids
the protagonists of a new generation
On
children stepping confidently into the spotlight
CI Color Philosophy
The Harmony of Purple & Yellow
Purple symbolizes children’s boundless imagination and creativity. Yellow represents their pure hearts and radiant energy. Purple makes us think and yellow makes us feel. With these two colors, NEWKIDSON imagines the world through the eyes of children and embraces it with the warmth of a parent’s heart.
Purple
the color of creativity, the language of emotion
Yellow
the color of warmth, the energy of growth
NEWKIDSON
Corporate Identity Philosophy
"Children’s Today, the World’s Tomorrow"
NEWKIDSON was founded with a vision to gently transform the world — inspired by the purity and limitless potential of children.
New Kids
the protagonists of a new generation
On
children stepping confidently into the spotlight
CI Color Philosophy
The Harmony of Purple & Yellow
Purple symbolizes children’s boundless imagination and creativity. Yellow represents their pure hearts and radiant energy. Purple makes us think and yellow makes us feel. With these two colors, NEWKIDSON imagines the world through the eyes of children and embraces it with the warmth of a parent’s heart.
Purple
the color of creativity, the language of emotion
Yellow
the color of warmth, the energy of growth
The NEWKIDSON CI reflects our corporate philosophy — to see the world from a child’s perspective and to shape tomorrow with creativity and warmth.
