ABOUT US


INTRODUCTION

NEWKIDSON, the No.1 e-commerce brand in children’s fashion.

We Focus on Emotion

NEWKIDSON values each child’s emotions and brings them to life through design.
Emotion is the language of children, and we thoughtfully express it through our designs.

We Reflect Parental Love

We deeply understand parents’ love — a warm, lasting energy shared endlessly with their precious little ones. Every design we create is a gentle reflection of that love.

We Respect Nature

Our design philosophy is rooted in a sincere respect and love for nature. Beyond fleeting trends, we pursue sustainable beauty and creative energy that lasts.


With these values at heart, NEWKIDSON is taking joyful steps beyond Korea and into the world.

HISTORY

HISTORY

2025
Received Commendation from the Minister of Economy and Finance as an Exemplary Taxpayer
12th brand Estherbunny Little scheduled for launch
2024
Certified as a Management Innovation SME (MAIN-BIZ)
Collaboration with PEANUTS
Launched 10th brand MILKBABY
Launched 11th brand JELISTUDIO
2023
Secured third round of investment – KRW 2 billion
Established employee stock ownership association
Launched integrated platform NEWKIKI.com
Launched 9th global brand CAREBEARS
Collaboration with ESTHER BUNNY
Collaboration with DISNEY
2022
Established NEWKIDSON integrated logistics center
Launched 7th brand MILKMILE LOLO (kids’ innerwear)
Launched 8th brand MOLLIMELLI FRIENDS (kids’ innerwear)
Merged with subsidiaries MM Miles Co., Ltd. and RUJEAN Korea Co., Ltd.
2021
Launched 5th brand HEJMINI (subsidiary: RUJEAN Korea Co., Ltd.)
Launched 6th brand ORGABON : entered organic cosmetics business (subsidiary: ECODERMALAB Co., Ltd.)
2020
stablished ECODERMALAB Co., Ltd. (subsidiary)
Launched 4th brand MOLLIMELLI
2019
Certified as a venture company
Secured second round of investment – KRW 7 billion
2018
Secured first round of investment – KRW 1 billion
Launched 3rd brand MILKMILE (subsidiary: MM Miles Co., Ltd.)
2013
Established NEWKIDSON Inc.
2nd brand JELISPOON launched (No.1 in e-commerce infant/child sector)
2011
1st Brand ANDIAPPLE launched (Subsidiary RUJEANS Korea Co., Ltd.)
 

CI

NEWKIDSON

Corporate Identity Philosophy
"Children’s Today, the World’s Tomorrow"

NEWKIDSON was founded with a vision to gently transform the world — inspired by the purity and limitless potential of children.

New Kids

the protagonists of
a new generation

On

children stepping
confidently into
the spotlight

CI Color Philosophy

The Harmony of Purple & Yellow

Purple symbolizes children’s boundless imagination and creativity. Yellow represents their pure hearts and radiant energy. Purple makes us think and yellow makes us feel. With these two colors, NEWKIDSON imagines the world through the eyes of children and embraces it with the warmth of a parent’s heart.

Purple

the color of creativity, the language of emotion

Yellow

the color of warmth, the energy of growth
The NEWKIDSON CI reflects our corporate philosophy — to see the world from a child’s perspective and to shape tomorrow with creativity and warmth.
The NEWKIDSON CI reflects our corporate philosophy — to see the world
from a child’s perspective and to shape tomorrow with creativity and warmth.

CompanyNEWKIDSON

Address 7,9th floor, Hongjin Building, 210 Dasan-ro, Jung-gu, Seoul, Korea

CEO CHUNSUB JOO

Business license 201-86-32899

© 2025 NEWKIDSON All Rights Reserved